The eight greatest search engine marketing reporting instruments as compared

Are you looking for the best SEO reporting tools to organize your SEO campaigns?

Keeping track of your SEO KPIs is vital. You need an effective tool that will allow you to track and generate detailed reports that you can share with customers and use for your own review.

With so many tools available, finding the right one for your business can be a challenge, but we did the hard work for you.

In this post, I am going to compare the best SEO reporting tools available that can help you easily and efficiently generate SEO reports.

What Are the Best SEO Reporting Tools?

Here is a quick summary:

  1. SE ranking – Best all-in-one SEO reporting tool.
  2. Raven tools – Best dedicated SEO reporting tool.
  3. SEO PowerSuite – Best software-based SEO reporting tool.
  4. SEMrush – Best marketing toolkit with SEO reporting features.
  5. Database – Best for compiling data from a range of tools.
  6. Supermetry – Great for organizing data for creating SEO reports and tables.
  7. Google Data Studio – Powerful free SEO reporting tool.
  8. Mangools – Great for sending reports of quick rank updates.

Now let's take a closer look at the SEO reporting software on this list:

# 1 – SE Ranking

SE Ranking is an SEO reporting tool that doubles as a powerful all-in-one SEO software solution. It's perfect for businesses of all sizes and has a highly customizable reporting tool that allows you to create professional reports with just a few clicks.

The tool allows you to choose a time period, drag and drop the modules you want to include, and add your business logos and branding to the headers and footers of each page. You can also add notes to each module.

You can choose to automatically generate reports and regularly email them to yourself or your customers, or to download and distribute them manually.

In addition, you can use all the functions required for SEO such as ranking tracker, website audit and backlink checking. If you are looking for a powerful tool that will cover all of your SEO needs, this is it.

The SEO reporting feature is available for all pricing plans, so it is also great value for an all-in-one tool.


Plans start at $ 18.60 per month. The prices vary depending on how often you use the ranking check function, how many keywords and websites you are tracking.

SE Ranking offers a 14-day free trial. (No credit card required).

# 2 – raven tools

Raven Tools is a specialized tool for creating SEO and marketing reports. Raven Tools is popular with marketers and white label SEO companies because you can add your own or your client's branding to the reports.

Raven Tools makes it easy to generate detailed SEO reports using metrics taken from backlink profiles, Google Analytics and Search Console, site auditor results, and more. You can even import your own datasets and metrics from Google Sheets. If you are managing more than just SEO for your own business or clients, you can also add data from social media and advertising campaigns.

Once the reports have been created, you can also schedule regular reports or define them as a "one-time" report and conclude with a cover sheet and table of contents.

Raven Tools is perfect for busy marketers as it provides hassle-free white label reporting that makes it easy to generate multiple reports per month.


Pricing starts at $ 39 per month ($ 468 per year upfront) or $ 49 per month.

You can try Raven Tools classic for 7 days free of charge. (No credit card required).

# 3 – SEO Powersuite

SEO Powersuite is a software solution that combines rank tracking, link management, backlink research and website auditing tools to create a powerful and useful SEO reporting tool.

Unlike most of the tools on this list, unlike a SAAS tool, SEO Powersuite is a software package. This means that you pay for a license once a year and can use the package and all its functions without restrictions.

For large companies that want to regularly generate reports for multiple websites and projects, SEO Powersuite offers a great value option that meets all of the criteria. Instead of paying a monthly fee to access enterprise versions of SAAS products like Raven Tools or SE Ranking, you can save money by purchasing an annual license for SEO Powersuite.

SEO Powersuite is packed with features to meet all of your SEO needs as well as efficient reporting.


Pricing starts at $ 0, but the unlimited enterprise version is $ 699 / year.

# 4 – SEMrush

SEMrush is a popular “marketing toolkit” that is a great option for companies looking for an all-in-one solution.

Not only does it have all of the required features of an SEO tool like rank tracking, link building and keyword research tools, but it also has a number of content, advertising and market research tools that you can take advantage of. And if that wasn't enough, an easy-to-use reporting tool is also included in the price.

The My Reports tool enables users to create PDF reports that are visually appealing and personalized. The tool allows you to either create custom reports from scratch or use templates that make it quick and easy to put together a last minute report.

Once you've created a report, you can choose to have it automatically sent to your team or clients on a regular basis to provide updates and information at selected intervals. If you choose the business subscription, you can also whitelabel your reports to make them look branded and professional.

SEMrush is more ideal for small businesses and entrepreneurs as the cheaper plan only includes 5 scheduled PDF reports per month. There are 50 in the business plan that may be suitable for larger companies that don't need unlimited reporting.


Prices start at $ 99.95 / month for the Pro plan and rise to $ 399.95 / month for the Business plan.

You can try SEMrush Pro or Guru for 7 days for free. (Credit card required).

# 5 – database

Databox is an analytics tool that allows users to integrate a number of different tools to produce organized visual SEO reports. Databox pulls data from your existing SEO tools and compiles them onto "Databoards" which can then be used to generate SEO reports.

The database is pre-installed with over 70 1-click integrations with commonly used SEO tools like SEMrush, Moz, Google Analytics, Search Console, Ahrefs and more.

Databox is great for tech companies as it lets you create white label data fields, which are essentially fully branded dashboards that contain reports that can be viewed in your own web app in a custom domain, rather than E. -Send emails or paper reports. There is also an archive of over 200 pre-made report templates that users can use.

Databox markets itself to make SEO data easier to visualize by bringing all of your data in one place on one easy-to-use dashboard. If you work with a large team and need to organize your data in a way that makes reporting easier, Databox might be the right tool for you.


Databox offers a free plan that includes 3 users, data sources and data cards. If you need more, prices start at $ 49 / month.

# 6 – supermetry

Supermetrics isn't exactly an SEO reporting tool, but it's a very useful tool when you need to gather data and move it between dashboards and spreadsheets on different platforms.

Supermetrics integrates with Google Data Studio to pull data from all major tools like Ahrefs, SEMrush, Google Analytics and more. You can also integrate Supermetrics with Google Sheets or Excel to create spreadsheets quickly and easily.

Supermetrics is a great tool when you have data from many different locations and you don't have to manually compile the data in Google Data Studio to generate a report. This makes life a little easier and can save you hours of reporting time.


The supermetry depends on which platform you want to integrate it into. Google Data Studio pricing starts at $ 39 / month. For Google Sheets or Excel, prices start at $ 99.

You can also try Supermetrics for free for 14 days. (No credit card required).

# 7 – Google Data Studio

Google Data Studio is Google's mandatory offering for the SEO reporting tool world. While some people tout it as a confusing tool, it is an effective part of the kit for creating visually stunning informative reports that will make even a novice SEO look like a pro.

Google Data Studio can retrieve data from over 500 data sources and works very well together with other Google products such as Google Analytics or Search Console. You can also use the tool to set up scheduled reports or download reports to be sent manually.

The main advantage of Google Data Studio is that it is completely free and is perfect for entrepreneurs and startups that are suffering from a lack of money. It's also easy to share reports digitally as you can only provide links to your reports to clients or team members like with Google Drive.

It's also one of the most popular SEO reporting tools on the web. Hence, it is quite easy to find templates that you can reuse to make life a little easier when designing your reports.


Google Data Studio is a free tool.

# 8 – Mangools

Mangools isn't a traditional SEO reporting tool, but it's a super easy-to-use tool that allows you to share certain metrics with your team more efficiently. Mangools offers a range of SEO tools that include Keyword Research, SERP Analysis, Backlink Analysis, Rank Tracking, and SEO Metrics and Insights.

With Mangools' Rank Tracker you can also update daily where your pages are ranking in the SERPs. You will even receive email notifications of important rank changes on one of your pages. This means you can keep your finger on the pulse and ensure that all of your pages are ranked in the way they deserve.

If you want to share this ranking information with your customers or your team quickly and easily, you can share an interactive report link via the Rank Tracker dashboard that shows them how the pages are doing that day.

This is a great tool especially if you want to keep your customers informed of the ranking between their regular scheduled reports. It's also great value for money and is one of the cheapest tools on the list.


Mangools pricing plans start at $ 29.90 / month if you choose to be billed annually. With monthly payments, prices start at $ 49.

You can try Mangools free of charge for 10 days. (No credit card required).

Finding the Best SEO Reporting Tools for Your Business

I know what you're thinking, "All of these tools look fantastic. How do I know which one is right for my business?" The following questions should help you decide what you need out of your SEO reporting tool.

  • Do you need an all-in-one SEO solution?
  • How often do you generate reports?
  • Would you like to generate reports using data from the tools you already have?
  • Do you need to be able to quickly share up-to-date ranking information?
  • Would you like to pay monthly or yearly?
  • What is your budget?

With all of these key questions in mind, you should be able to decide which of the tools is best for your business and goals. And remember, almost all of these tools offer free trials. Try them out whichever is easiest to use and has all of the features you need.

We recommend reading SE Rankings, Raven Tools, and SEO Powersuite to decide which tool is right for you.

Disclosure: This post contains affiliate links. This means that we may pay a small commission when you make a purchase.

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