9 Ideas for Discovering Hidden WordPress Person Information to Develop Your Enterprise
Many beginners do not realize that your website has hidden WordPress user information that can be used to grow your business.
Finding hidden user data can help you better understand your target audience, track leads, improve conversions, and increase sales. Marketing professionals track this user data to make data-driven decisions.
This guide introduces some easy to implement hacks for finding hidden WordPress user data so you can improve your conversions and sales.
Why find hidden WordPress user data?
When running a small business website, knowing your customers is important in order to make decisions about how to grow your business.
By finding hidden WordPress user data, you can make data-driven decisions to deliver a better customer experience and improve your sales funnel.
For example, if you have a WordPress registration form, you may want to know the geographic location of the user, the page or platform they are from, their IP address, and more.
If you run an online store, you may want to track customers to see which products they added to their cart but didn't complete the checkout process. You can then send an email to encourage them to buy.
There are many other scenarios where you can easily find the hidden user data and use it to grow your business.
Let's look at some of the hacks you can use to find the hidden WordPress user data.
Here is a short list of the hacks we'll cover in this guide.
1. Unlock user data tracking with MonsterInsights
MonsterInsights is the best Google Analytics plugin for WordPress. This is where you can see where your users are from, what pages they are viewing, and how they are using your website.
Simply put, it helps you see the stats that matter.
First you need to install and activate the MonsterInsights plugin. For more information, see our step-by-step guide on installing a WordPress plugin.
For more information, see our guide on installing Google Analytics in WordPress.
After you've set up MonsterInsights, you can visit important website traffic at Insights »Reports Page.
By default, MonsterInsights helps you unlock a wealth of information about your users and how they interact with your website.
It's also the best conversion tracking tool in WordPress. You can use it to track conversions on your ecommerce platform, form submissions on your website, categories, authors, ads and more.
For more information, check out our complete Conversion Tracking Guide for WordPress Users.
2. Enable demographics and interest tracking in Google Analytics
MonsterInsights is an easy way to get user demographics and interest information for retargeting campaigns.
Note: Demographics and interest-based tracking are subject to data protection and cookie laws in various regions. Please check the laws and requirements of your target region before using this feature.
First you have to visit Insights »Settings Page in your WordPress admin area. From here you need to go to the Engagement tab and enable the Demographics and Interest Reports option.
Next, you need to visit the dashboard of your Google Analytics account and switch Target group »Demography» Overview Tab from the left column.
From here you have to click the blue "Activate" button to enable this feature.
After that, you can view this data on your WordPress dashboard by visiting Insights »Reports Page and switch to the "Publisher" tab. Scroll down and you will see reports on age, gender, and interests.
3. Track GeoLocation in WordPress Lead Forms
With geolocation data, you can view a user's geographic region when they submit a form. This allows you to provide a personalized user experience, target users in that particular region, and make other important decisions.
To keep track of geolocation data, you need to use the WPForms plugin. It's the best plugin for WordPress Form Builder that allows you to build any type of WordPress form with a simple drag and drop tool.
First you need to install and activate the WPForms plugin. For more information, see our step-by-step guide on installing a WordPress plugin.
Note: You need at least the PRO plan of the plugin to access GeoLocation data
After activation you have to visit the WPForms »Settings Page to enter your license key. You can find this information under your account on the WPForms website.
Next you have to visit WPForms »Addons Page. From here, you'll need to find the GeoLocation addon and hit the Install Addon button to activate it.
WPForms will install and activate the add-on for you.
You can now create your first form by visiting WPForms »Add new Page. You will be asked to provide a name for your form and select a form template.
WPForm comes with multiple templates, and you can install even more using the template pack addons. A template is just a pre-made form that can be used to create new forms faster.
When you select your template, WPForms launches the form creation interface. On the right you can see pre-installed form fields based on the template you selected. You can add new fields from the column on the left.
You can also just click a field to edit it, drag and drop to move it, or delete a form field.
When you're done, you can click the Save button above to publish your form.
Next, you need to add it to your website. WPForms makes it easy to add your forms anywhere on your website.
Just edit the post or page you want to add the form on and hit the (+) Add New Block button. Find the WPForms block and add it to your post.
Simply select the previously created form in the block settings. You can now save your post or page and view your form in action.
For more information, see our guide on how to add a contact form in WordPress.
Once you've added a form to your website, you can visit Form Entries at WPForms »Entries Page and click your form name to view entries. On the Entries page, click the View link next to an entry to view its details.
On the input details page you will see a field with the geographic location of the user on the map.
4. Find the user IP address in WordPress Forms
Another important user data is the IP address. Every user who visits your website is assigned a unique IP address by their Internet service provider.
You can use IP address information to map it to a real user, prevent spam, block suspicious activity, and much more.
WPForms has a hidden fields feature that allows you to add and save information on WordPress forms when a user clicks the submit button.
Just create a new form or edit an existing one and then add the hidden field to your form.
Next, you need to click the hidden field in the form preview to edit it and click the Smart Tags option next to the Default Value setting.
Smart tags allow you to embed data as the default value for form fields. You need to select the user IP address here and then save your changes.
You can now save your form and add it to a post or page. From now on, when a user submits this form, they automatically save their IP address as a hidden field and you can display it in your form entries.
You can also view user IP addresses in your WordPress hosting provider's IP logs, your WordPress firewall plugin, and several other plugins.
5. Track logged in user data in WordPress forms
Another common scenario is when you want to associate a form entry with real users on your website. This is useful when you are taking a survey on a membership website.
Another example could be a form in an e-commerce store, such as a quote form.
The Smart Tags feature in WPForms allows you to automatically add logged-in user data to your form. This includes user ID, username, work email address, and more.
You can use the hidden fields feature in WPForms to map user data to a hidden field.
You can now save your form and add it to a post or page. From now on, when a user submits this form, selected logged-in user data is automatically saved as hidden fields and you can view them in your form entries.
This data can also be helpful in streamlining your customer support workflows so that your team has insights into the users without having to ask the user to enter the same information every time.
6. Track the form page or post in WordPress
Many business owners have multiple landing pages for different campaigns, products, and services.
WPForms allows you to use the same form for different pages and still easily keep track of which post or page brought you a lead or sign up.
Just add a hidden field to your form and select one of the values for "Embedded Post / Page". You can add post / page name, URL or ID.
Now you can see which page or post generated a form submission while using the same form on multiple pages.
However, this doesn't tell you what steps the user took to reach this page, which brings us to our next hack.
7. Track user journey in WordPress login forms
Wouldn't it be nice if you could see what steps people are taking on your website before they actually fill out a form?
Once you figure out what is forcing users to fill out forms on your website, you can replicate them to generate more leads and grow your business.
WPForms makes it very easy to keep track of this user data with their user Joruney addon. Just go to the WPForms »Addons Page and install and activate the User Journey Addon.
After activating the addon, WPForms will start tracking the user journey for your forms. You can view it by visiting the Entries page and viewing a form submission.
For more information, see our guide to tracking user journey for your WordPress forms.
8. Look for partially completed WordPress form data
Many people who visit your website may not fill out a form on your website and some of them may fill out but may choose not to submit.
As a result, you will lose your business.
Wouldn't it be great if you could reach out to these users and see what was stopping them from signing in or filling out a form?
WPForms allows you to keep track of these entries using their form cancellation addon. Just go to the WPForms »Addons Page and install the form cancellation addon.
You can then create a new form or edit an existing form on your website. On the form creation screen, go to the Settings tab in the left column and select the Form Abort option.
From here you can enable the form exit feature for that particular form. You can then save your form and exit the builder interface.
You can now add this form to a post or page and it will start collecting abandoned form data for you.
You can view the form entries page and see the "Abadoned" status next to the entries that have been partially completed but not submitted. You can click the View link to view the data collected.
For more information, check out our guide on how to track and reduce form abandonment in WordPress.
9. Track the WordPress outbound email log
Your WordPress website needs to send out email notifications for various things. For example, when a new user signs in, a user requests a password reset, a customer places a new order, and so on.
Wouldn't it be nice if a record of emails were sent from your WordPress site? This can help you track user activity and unlock hidden WordPress data that you didn't have access to.
For this you need the WP Mail SMTP plugin. It's the best WordPress SMTP plugin that allows you to use any SMTP service to improve the deliverability of your WordPress emails.
For more information, see our guide on installing and setting up WP Mail SMTP in WordPress.
Once you've set up the plugin, you can visit the email log facility at WP Mail SMTP »Settings Page and switch to the tab "Email Protocol".
To view the emails, just go to WP Mail SMTP & raquo email Protocol page. You will see a list of the emails that the plugin has logged since the logs were activated.
You can click any email to view the email details and data that you want to keep depending on your preferences.
For more information, please see our article on Setting Up WordPress Email Protocols.
Bonus Tips: Get More Insights into Users
The above methods only scratch the surface. For membership websites, online stores, and other user-controlled websites, the possibilities are endless.
You can use the dynamic field population feature that comes with many form solutions that you can use to add helpful insights to streamline your workflow.
You can also use Smart Tags and APIs in solutions like OptinMonster to display personalized content to different users.
If you use intelligent email marketing software like Drip or push notification software like PushEngage, they have automated segmentation capabilities with hidden user data.
For example, you can automatically create user segments based on specific pages they visit and start push notifications for drip automation.
Lastly, Uncanny Automator lets you connect different WordPress plugins to communicate with each other. This allows you to further streamline your workflows by leveraging hidden user insights.
We hope this article has provided you with some useful hacks to find hidden WordPress user data on your website. You may also want to check out our tips on creating an email newsletter and adding a web push notification to communicate with users after they leave your website.
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